Setting a Fair Price
A buyer could care less how much
you’ve invested in your airplane. Here’s how to arrive at accurate buying
or selling price.
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Every buyer thinks his airplane is a 9 while the market in
general will see it as a
5. |
One of the
most heated debates in ownership circles— involving both veteran owners
and wannabes—is how to determine a fair market value for a used airplane.
Evaluating an airplane to set a sales price, or assessing one for sale
to calculate the fair market value, can be confusing and complicated. Many
buyers and sellers forego a formal appraisal, considering it a completely
unnecessary expense. Anyone can pick up a copy of a published value guide
or go on the Internet to see what an aircraft sells for, right?
The truth is, evaluating an aircraft really isn’t all that complicated,
but it is important to make sure you consider all of the factors when
trying to determine an airplane’s fair market value. Whether you’re
buying, selling or putting a value on the airplane for insurance or tax
reasons, you’ll want to be able to assess and document the airplane’s
worth in such a way that others will accept that value.
Remember that something is worth only what someone will pay for it.
While the airplane may be darn near irreplaceable to you, the insurance
company may not agree. In addition, owners tend to put a monetary value on
the emotional attachment they have with the airplane—something buyers and
insurers are loathe to pay for.
Of all the misconceptions that evaluators use, the most common are
putting the wrong value on the avionics package, “rating” the airplane’s
overall condition or paint and interior and putting a value on
installation labor and routine maintenance.
Avionics
Sellers like to point out that certain gear is brand
new or recently installed. The fact is, as far as the fair market value of
an airplane goes, this just doesn’t matter much. That GPScomm or
Stormscope is only new if it’s in the box on the avionics shop’s shelf. If
it’s in the aircraft, it’s used. Just like driving a new car off the lot,
avionics gear loses value once it’s installed.
New boxes will increase the overall value of the avionics package by
some amount, but not its retail price and certainly not by the installed
price. Don’t take my word for it. Ask the avionics shop if they’ll take it
out and credit you with the full installed price or even buy the gear for
full retail. Don’t be surprised when they laugh.
The age of the avionics is another thing owners sometimes try to put a
value on, particularly when the airplane has just had an extensive panel
rework. In addition, a newer radio is more likely to be current
generation, which is worth more than an older model.
However, the vintage of the gear is less important than its condition,
particularly for something like a navcomm. The market value for a KX155
and related nav head will hold up regardless of its age—presuming it works
properly and looks clean and presentable. If you don’t believe it, check
any source and see how many list the year of manufacture. It usually
doesn’t matter.
Aircraft Rating
By far one of the most subjective statements
an owner can make is to describe the aircraft overall—or just its paint or
interior—as an 8 or 9. The problem lies in making that determination. Some
people may consider 5 to be average, based on the year, make and model and
go from there. But a Cessna 172 rolling off the line is average for a 2002
model, yet few owners would want to describe their brand new airplane as a
5. Most owners would call it a 10. Comparing the airplane to “average” may
work better for old airplanes, where the range of conditions might be
broader. “Average” as it applies to a business jet is not necessarily
average for a Cessna 172 that’s been knocked around for 30 years. At the
very best, “average” is a confusing description.
One way to get around that is to describe the aircraft as excellent,
very good, good or poor. The National Aircraft Appraisers Association
actually defines each term in specific ways, but also includes average.
Aeroprice defines each term, but sets average as an 8, which really
turns it into a scale of 6 to 10 instead of 1 to 10.
In the end, this remains a very subjective process and pitting one
price guide against the other probably won’t make it any less confusing
nor will it give you a more accurate evaluation. Advice: gather all the
appraisal points and make the best estimate possible.
Labor, Maintenance
Simply put, this has no market value.
Although someone who just dropped $15,000 installing a Garmin 530 in a
Bonanza might want to recoup part of the cost, a buyer isn’t going to want
to subsidize the seller’s choice of avionics shops. This issue has come to
the forefront in recent years as advances in avionics have led many owners
to refurbish panels with moving maps and GPScomms. Those installations are
typically highly labor intensive and include “cleaning up” the 25-year-old
wiring behind the panel.
The marketplace presumes that the owner keeps the aircraft in an
airworthy condition. Therefore, buyers place no additional value in
routine maintenance or repairs that have been performed. Yet sellers are
quick to note such attributes as “extensive” annuals or major repairs just
done.
These may have some value inasmuch as it improves the general overall
condition of the airplane, but the seller’s implication that the asking
price should be raised dollar-for-dollar is simply indefensible.
That said, there may be a time-related value associated with annual
inspections. It depends on the type, but generally, an aircraft that has
just gone through an annual will command a slightly higher value or at
least more sales appeal than one that’s just a month away from being out
of annual—all other things being equal. Don’t let a fresh annual
substitute for a thorough pre-buy inspection, no matter who did the
annual.
Cosmetic Improvements
A recent paint job or interior
refurbishment can help make the airplane show better to a prospective
buyer, but that may not translate to a higher sales price. Market value is
likely to go up some, depending on quality of work and the appearance of
the finished product, but probably not in proportion to the amount the
owner spent.
Some buyers are leery of just-painted airplanes, reasoning that sellers
will slap a ribbon on a pig and try to find it a date for the dance. Not
only can new cosmetics be an attempt to hide flaws, but the quality of
work varies widely, whether paint or interior. In addition, trendy or
unusual paint jobs may be harder to sell, because beauty is in the eye of
the beholder.
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The shortcoming of ratings is that they apply only to like
model years, thus a factory new 182 is still only average in a
model grouping.
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The factors that really affect the value of the airplane go deeper than
stains on the carpet, worn yokes or a spotty radio. The real value lies in
the airframe’s structure, the engine, and evidence that the airplane has
been well cared for.
The airplane’s damage history is important, as is the documentation of
the damage and how it was repaired. This is more than just an
understanding of what it cost someone to fix a particular damage event.
The buyer’s perception of the damage event is what drives the value of
damaged and repaired aircraft.
Although most first-time buyers shy away from damage history, veteran
owners don’t seem to mind as much if the repair was done properly, is well
documented and the price is adjusted accordingly. It’s not at all uncommon
to find a retractable with a gear-up landing in its history. A
sophisticated buyer may not be troubled by that, although a patient or
picky one might be. Some brokers say older damage seems to affect the
price less than newer damage, all other things equal. But it’s more
accurate to say that the extent of the damage has more impact on a buyer’s
perception of market value.
The overall condition of the airframe should not be confused with the
condition of the paint. The condition of the airframe deals with items
such as fit and finish of the panels, surface corrosion, dents and dings
and landing gear.
It’s quite possible to have a terrible airframe and a great paint job.
Conversely, it’s also possible to have a poor paint job but an airframe
that’s in excellent condition for its age.
The panel can represent a huge portion of the airplane’s value. The
make and model of all avionics are important, as is the suitability of the
package to the airplane itself. To take it to extremes, buyers may not be
too willing to pay a premium price for a Cessna 152 equipped with a Garmin
430/530 combination.
At the same time, high-end airplanes equipped with a bare minimum of
avionics may be harder to sell—or will sell at a discounted price. Many
1970s-vintage high-performance retractables are on the market with the
original avionics package—antique by today’s standards—augmented by one of
the Garmin GPScomms. While that’s a good addition that adds capability and
appeal, the seller shouldn’t expect to be paid a huge premium for it.
The engine and propeller are other factors that have a big influence on
the airplane’s value. This includes the time since overhaul, but also the
type of overhaul that was performed. Having an engine overhauled by the
factory versus one that is field overhauled to FAA service limits can make
a big difference in this value point.
Some sellers aim to trade airplanes at the time the overhaul is due.
This presents a dilemma in that the seller wants to save money, but still
have a zero-time engine to advertise. Many buyers, however, would rather
buy an airplane with a run out engine and overhaul it their way.
In addition, buyers will ask for recent compression readings and
possibly the results of oil analysis. Good numbers there pay off in adding
to the airplane’s appeal.
Maintenance and Mods
A buyer typically assumes certain things
about a prospective purchase and it’s up to the seller to provide
documentation or reduce the price accordingly. The airplane should be
within its annual inspection period, with all logbooks and related
documentation in order.
Generally speaking, the buyer will expect that all ADs have been
complied with, as well as most if not all service bulletins. Sometimes
sellers will offer a fresh annual upon purchase, but potential buyers
should be wary of taking advantage of the offer, especially if it leads
them to forego a pre-purchase inspection. Under no circumstance should you
consider buying an airframe without an independent pre-purchase
inspection.
Engine and airframe modifications, whether through supplemental type
certificates or field approvals, may have a bearing on the value. Major
changes, such as re-engining, usually add value. Minor changes such as
speed mods may do little to the value.
In any event, all paperwork should be in order. The original
installation instructions for any STCs can be a big plus because they help
future mechanics maintain the airplane properly.
Putting an actual dollar value on an airplane needs to consider all of
these points, but just how they’re weighed depends in part on the method
used to calculate the airplane’s value. It also depends what source you
use to come up with a base value for the year, make and model airplane.
The actual assessment should consider all of the appropriate value
points and use reliable data to pinpoint the value. It’s fair to say that
if either the method or the data is questionable or incomplete, then the
result will be much less than accurate.
Many times an airplane will be sold because a buyer and seller agree on
a number that isn’t objectively related to anything; it just sounds right.
The starting point may be how much the seller paid four years earlier,
with adjustments estimated to take into account engine times or avionics.
You might think this a ridiculous way of buying and selling aircraft, but
it happens quite often.
Another method uses classified advertisements to set the starting
point. The use of a classified ad, while more accurate than picking a
number out of the air, relies on the ad to have accurate data and to
capture all value points. However, the published figure is an asking price
and probably will not reflect the actual selling price.
Sellers and brokers who publish ads about their aircraft tend to gloss
over any key value points that are negative. As a result, the aircraft
tend to be priced higher, resulting in artificially inflated prices in the
advertising environment. Aircraft that are priced too high tend to stay on
the market longer, and over time the asking price will need to be reduced
to the fair market value.
This process can take months and cost the aircraft owner additional
interest, tie down or hangar fees and insurance. Pricing the aircraft
close to its fair market value will usually result in a faster sale.
A method most commonly used by banks, aircraft brokers, dealers,
insurance companies and web-based pricing tools relies on a published
aircraft price guide, typically the Aircraft Bluebook Price Digest. The
belief is that this information is accurate and reliable since it has been
used for many years. These guides are fairly easy to use by just about
anyone.
However, consider the two key factors—the data and value points. When
analyzing the guide’s data, it’s generally not clear where the figures
come from and how accurate they are.
Usually the data comes from the book’s subscribers, who complete a
questionnaire periodically. It’s unclear how the publisher determines the
reliability and accuracy of this data. In addition, some of the key value
points are not addressed in these publications so they provide a basic
framework for evaluation only, not an accurate appraisal of a specific
aircraft.
However, the guides typically contain a tremendous amount of useful
information, such as engine TBOs, AD abstracts and aircraft
performance/weight data. These publications also provide some guidelines
for evaluating aircraft using their data along with some examples.
Used correctly, it’s possible to determine a ballpark value for a
specific year, make and model of aircraft, but it’s important to note that
several assumptions are made with these figures, and understanding those
assumptions is important in using any published guide correctly. In
situations where the aircraft has damage history or missing logbooks for
example, another method will be needed.
If you read the fine print on any of the published guides and web
sites, there’s usually a statement that indicates that the publication is
only a guide and does not take all factors into account to determine a
specific aircraft’s fair market value. It’s apparent that some of these
market analyses will be more accurate than others.
However, the most accurate method available takes into account all
value points and uses data based on actual sales figures or fair market
value. In this situation, we’re talking about having the aircraft
professionally appraised.
When having an appraisal done, the most critical element is the person
doing the appraisal. He or she should be unbiased about the aircraft and
should be certified by an agency to perform aircraft appraisals.
Individuals who are close to the deal tend to weigh things in their favor
or their customer’s favor.
The other critical component is to actually examine the aircraft, its
documentation and systems. This is the only way to accurately capture all
value points and verify their condition.
Anything less means that the evaluator gathered information from
someone else who may or may not have first hand knowledge about that
aircraft, or the details could be obtained from someone who is most likely
biased in some way. In either case, you’re getting a market analysis and
not an appraisal. The National Aircraft Appraisers Association (NAAA)
leads the pack in appraising aircraft. The IRS, U.S. Customs Service and
other state and federal agencies accept NAAA Certified Appraisal reports
due to their reputation for detail and accuracy. Through its network of
appraisers, any aircraft in the U. S. can be examined and appraised in a
relatively short amount of time, usually in just a few days.
If you’re an owner, you may want to have the aircraft appraised for
insurance reasons. If the aircraft is severely damaged or destroyed, you
will have a much stronger argument when discussing the value of your
aircraft if you have an appraisal report in your hand.
Market appraisals can be accurate enough to open a dialog between buyer
and seller. For many people, that’s enough.
But regardless of the method you choose, make sure you capture all
value points and use up to date data for your evaluation.
Also With This Article
Click
here to view "Evaluations Compared: The Numbers Vary Widely."
Click
here to view "Checklist."
-by Mike Simmons
Mike Simmons, an NAAA-certified appraiser, is President of Plane Data,
Inc., an aircraft appraisal service. Contact him at 800-895-1382. See http://www.planedata.com/ for more.